Rajendra Pachauri, who shared the Nobel Peace Prize with Al Gore and currently serves as chairman of the UN Intergovernmental Panel on Climate Change, has urged people to reduce their red meat consumption in order to curb global warming.
The UN Food and Agriculture Organization says that the production of meat is responsible for 20 percent of total greenhouse-gas production. Of particular concern is methane production by cows. Methane has 23x the effect of CO² on global warming.
"In terms of immediacy of action and the feasibility of bringing about reductions in a short period of time, it clearly is the most attractive opportunity. Give up meat for one day [a week] initially, and decrease it from there," said Pachauri.